Branding Over The Decades
With two decades of branding, I've developed expertise in crafting logos and cultivating cohesive brand identities. My branding portfolio spans a diverse spectrum, from collaborating with celebrities to iconic national landmarks such as the Smithsonian. My passion does not dwindle when creating a brand for my mom-and-pop startups. Every project, regardless of scale, is an opportunity to distill concepts into their purest aesthetic essence. Whether refining the visual representation of a global icon or infusing newfound vitality into an already exciting brand in need of a refresh, my commitment remains unwavering—to bring out the soul of a brand in every branding design endeavor.
My Process
Phase One
Kickoff Meeting Research Project Mood Boards
We will have an in-depth discussion about the organization, target audience, and primary competitors. Following this initial research discussion, mood boards will be created and presented.
Phase Three
Primary Project and Secondary Designs Finalized
After receiving feedback from multiple rounds of the initial project concepts, a primary design and any requested secondary projects will be created.
Phase Four
Final Project Design Hand-off: A Seamless Transition
After the client approves all primary and secondary projects, files will be sent to the client, printer, and/or web developer. For print projects, this can also include paper selection and press checks.
Phase Two
Present Mood Boards Initial Design Rounds
Initial project concepts and styles will be created using feedback on mood boards. The primary project design will dictate the needs of any secondary designs. For example, if a logo were designed, would a business card or stationery package also be needed?
Phase Five
Happy Client!
Thank you for being a valued client; I can’t wait to hear all the glowing feedback your project will receive!
Additional Branding Samples
