Navigating the Magazine Landscape
For over a decade, I've thrived in the dynamics of editorial design, navigating a range of publications with flexibility and creativity. From the frenetic pace of weekly magazines to monthly publications, the collaborative process of shaping conceptual narratives is a challenge I am always up for. Whether crafting meaningful visuals for departmental features or conceptualizing lead stories while working side-by-side with editors, editorial design is one of my passions. My experience spans diverse genres, including advertorial, regional, university, governmental, and lifestyle magazines, each presenting unique opportunities for innovation. Considering my love of deadlines, editorial design resonates with my head for creative problem-solving and fast-paced work ethics, allowing me to continually push boundaries and deliver impactful visual narratives.
My Process
Additional Editorial Samples
Phase One
Kickoff Meeting Research Project Mood Boards
We will have an in-depth discussion about the organization, target audience, and primary competitors. Following this initial research discussion, mood boards will be created and presented.
Phase Two
Present Mood Boards Initial Design Rounds
Initial project concepts and styles will be created using feedback on mood boards. The primary project design will dictate the needs of any secondary designs. For example, if a logo were designed, would a business card or stationery package also be needed?
Phase Three
Primary Project and Secondary Designs Finalized
After receiving feedback from multiple rounds of the initial project concepts, a primary design and any requested secondary projects will be created.
Phase Four
Final Project Design Hand-off: A Seamless Transition
After the client approves all primary and secondary projects, files will be sent to the client, printer, and/or web developer. For print projects, this can also include paper selection and press checks.
Phase Five
Happy Client!
Thank you for being a valued client; I can’t wait to hear all the glowing feedback your project will receive!
