Editorial Design

Having a background in photography before transitioning into graphic design has been an invaluable asset in my creative journey. The two disciplines are intrinsically connected, each informing and enhancing the other profoundly.

When tasked with creating a compelling advertorial for a luxury home design and decor magazine targeted at upmarket Sun Valley, Idaho homeowners, my photographic eye proved instrumental. As with any advertorial, the challenge lay in presenting the content as an engaging editorial piece while subtly infusing it with the client's brand originality without appearing overtly promotional or "sales-y."

My solution drew upon my keen understanding of visual storytelling, honed through years of experience behind the lens and monitor. I carefully curated a selection of photographs that exuded elegance, clean lines, and an undeniable sense of modern luxury. The images were strategically chosen not only for their aesthetic appeal but also for their ability to resonate with the target audience, allowing potential clients to envision themselves within the captivating spaces.

The two specific photographs I selected complemented each other harmoniously, with one capturing the warmth of daytime and the other showcasing the allure of nighttime ambiance. The white furniture in the nighttime image subtly echoed the white chair in the daytime shot, creating a cohesive visual narrative that guided the viewer's eye seamlessly across the spread.

Furthermore, my photographic and typographic sensibilities allowed me to leverage the negative space in the left-hand image, artfully positioning the text to draw readers' attention to the adjacent page, fostering a sense of curiosity and engagement.

Combining these thoughtfully curated visuals with a contemporary font resonating with the brand's aesthetic, I crafted a layout that seamlessly blended editorial appeal with understated brand messaging. The result was a visually stunning advertorial that captivated the client's target audience while subtly reinforcing the architectural company's positioning as a purveyor of modern luxury.

Throughout this project, I found immense joy in the creative synergy between my photographic background and graphic design expertise. The ability to understand and manipulate visual elements, light, and composition has allowed me to elevate my design work to new heights, creating compelling narratives that resonate with audiences on an emotional and aesthetic level.